El Cheikh Holding – Strategic Growth Through Family Leadership
El Cheikh Holding is a privately held family business that manages and develops a diversified portfolio of companies across multiple sectors. The group currently oversees three key subsidiaries: Luxe Occasions, specializing in event management and production; Milk Basic Wear Lebanon, a franchise of the renowned Egyptian brand offering premium cotton essentials; and Twinkle Toes, focused on baby apparel and retail.
Driven by strategic vision, operational excellence, and a commitment to sustainable growth, El Cheikh Holding provides centralized leadership, financial oversight, and business development support to its subsidiaries. The Holding’s mission is to strengthen the performance and market presence of each company it manages while exploring new opportunities for regional expansion and long-term value creation.